AuraPic runs branded prize games that route real people to an exact physical spot — a shelf, a storefront, a booth, a trail stop — and uses on-device computer vision to prove they actually arrived. Brands, venues, and tourism boards fund it. auraMode verifies it. The same advertiser dollars that built the attention economy, pointed in the opposite direction: not at a screen, at the world.
We have seven hours of daily screen time and a loneliness epidemic. The two are not unrelated.
The platforms that built this get paid by the hour you stay. We get paid the moment you leave.
"Touch grass" went from joke to generation-wide hunger — real places, real people, real presence.
The feed is infinite and frictionless. The world makes you actually show up.
We built a machine that makes showing up a game — and makes the game worth winning.
The brands that need foot traffic pay for every verified arrival. The mission funds itself.
This isn't a wellness app with a business model bolted on. The business model IS getting you outside.
Record loneliness. Seven-plus hours a day on a screen. Local shops, parks, downtowns, and venues still under their pre-2020 foot traffic. These look like separate crises. They're one crisis: screens absorbed the hours that used to go to being somewhere, and the places that depend on human presence are paying for it. Gen Z didn't coin "touch grass" ironically — they coined it as a diagnosis. The fix was never one more app that keeps you home. It's a reason — and a reward — to walk out the door.
Foot traffic to local businesses, cultural venues, and neighborhood corridors hasn't recovered in much of the country. Real places are starving for human presence while attention pools on a handful of feeds.
Every dominant platform's success metric is time-on-screen. Their ad unit is an impression — a passive eye pointed at content. The whole machine is tuned to keep the body still.
Sold-out walking tours, an explosion of IRL events, a generation naming its own isolation out loud. The hunger to be somewhere real is the largest unserved demand signal in consumer behavior right now.
The mission and the business are the same loop. A brand pays AuraPic to run a verified-arrival campaign at an exact spot. To the player, that campaign is a prize game — a fresh, funded reason to leave the couch. auraMode confirms they're standing in the exact place, facing the right way, by solving the camera's full position and angle against a reference photo — not trusting a GPS ping, not counting an impression. The brand gets auditable, unfakeable footfall. The player gets a real-world adventure and a real shot at a prize. AuraPic earns a cost-per-verified-visit fee that funds more campaigns. Every transaction is also a micro-mission: one more person pulled off the feed and into the world.
Cost-per-verified-visit campaigns at an exact shelf, storefront, booth, or trail stop. The advertiser's goal has always been a real human at a real place — we deliver it natively instead of estimating it.
auraMode solves 6-DoF pose on-device: three meters to the side is a miss, facing the wrong way is a miss, a screenshot is a miss, a GPS spoof is a miss. The reward only clears when the presence is real.
Every verified visit adds a posed, condition-tagged view to that location's anchor — making the engine more accurate on data no competitor can reproduce. Players grow because the hunts are worth doing; spend grows because the measurement is real.
Every retailer, brand, mall, venue, and tourism board already spends to drag a human body to a physical place — and every one of them buys that traffic on estimates: panel projections, badge scans, geofence pings, self-reported check-ins. That spend is the fuel. AuraPic is the engine that converts it into the one thing the culture is starving for: people actually leaving the house. We sell branded prize games that route real people to the exact spot a business wants them, and our on-device vision engine proves each arrival with sub-meter, facing-the-right-way precision. We don't ask brands to sponsor a cause — we sell them the most credible proof of physical presence ever built, and getting people outside is what the product mechanically does to earn the fee.
Shopper-marketing and trade teams, retail media networks, mall and district operators, restaurant and QSR marketing, venue sponsorship teams, and tourism boards — all already hold budget to drive and measure physical visits.
White-label scavenger campaign: drop "auras" at exact locations, attach a prize, watch verified visits roll into a dashboard. A store manager places an aura in ~60 seconds — no production crew.
Because arrival is geometrically verified, we charge per verified visit and stand behind every prize claim — a measurement and compliance product no geofence, beacon, QR, or check-in can match.
The dollars are real; the measurement is not. Buyers route trade, experiential, and OOH budgets into the physical world and then accept proxy metrics with wide error bars — and prize promotions carry a fraud tax that takes staff to police. Meanwhile the places that need bodies — shops, downtowns, venues — aren't getting them.
Panel data, badge scans, beacon pings, and heatmaps tell you someone was in a 10–30m radius — not which shelf they faced or which booth they reached. Finance gets an impression estimate, not a verified engagement.
Geofences fall to GPS-mock apps. QR codes get photographed and shared from a couch. Check-ins are self-reported. Any real prize needs a fraud operation, which caps prize value and erodes trust.
Under-visited aisles, slow vendor alleys, new-store openings, off-peak trailheads — the spots that need traffic stay starved, because there's no precise, verifiable mechanic to send people exactly there.
A business places an "aura" by photographing the exact spot, plus a two-second sweep that builds a lightweight 3D anchor. To complete a visit and claim a prize, a customer brings their live camera to that spot — and auraMode solves the camera's full 6-DoF pose against the anchor. Standing three meters to the side, holding a screenshot, or running a GPS mock all fail. Every confirmed arrival becomes a signed, timestamped, pose-verified footfall event.
GPS gets the customer to the block. auraMode's place-recognition confirms the scene visually — lighting- and season-tolerant — even indoors where satellites can't reach.
They raise the phone at the spot. Neural features bind the live view to the aura's 3D anchor in real time, and on-screen arrows coach them in.
auraMode solves the full 6-DoF pose — standing 3m to the side reads as offset even when the angle agrees. Lock fires only when position and angle hold and liveness passes.
The prize unlocks, bound to the account and non-transferable. A signed, timestamped, pose-verified visit lands in the brand's dashboard.
SCAN confirms the right scene; GUIDE matches features and solves pose; LOCK fires only when position and angle hold for ~0.7s and the liveness check passes. One photo to author, no map editor.
Matching runs on the phone in real time; find-loop frames never leave the device. The only image shared is the reference photo the business intentionally publishes. A measurement layer, not a surveillance one.
A store manager, booth lead, or BID coordinator places an aura in ~60 seconds. A capture-time quality meter blocks bad anchors (blank walls, all-sky) before a campaign goes live.
Verification is what converts a fun game into an investable B2B product on two axes at once: prize integrity and footfall authenticity. Both rest on the same fact — to claim, the customer's live camera must solve the same geometry the reference photo encodes, against a metric 3D anchor built from the scene itself.
A claim requires being physically there, looking the right way. A screenshot has no live parallax; a screen replay collapses to a flat plane at the wrong depth; a shared location is per-device and per-moment. High-value prizes become defensible without a fraud team — and auditable for sweepstakes compliance.
Each visit carries pose residuals, a timestamp, and device attestation — a specific person, at a specific camera position and angle, at a specific time. Reportable to finance as a verified engagement, not a modeled impression. The difference between "someone was in the aisle" and "they faced this display."
A shelf aura is a shelf aura, not a store visit. Sub-meter precision is what lets us charge on a cost-per-verified-visit basis and benchmark against digital media — the physical impression, finally as accountable as a click.
The same drop-an-aura, attach-a-prize, verify-the-arrival loop spans retail shelves, malls and districts, restaurants, venues and events, and tourism — each unlocking a metric the buyer could never trust before.
An aura at the exact shelf bay of a new launch. To claim, the shopper stands arm's length from the display, facing it — a match from the aisle, another department, or a screenshot is rejected. Lock, scan the package, get an instant coupon.
PRIZE Instant rebate / digital coupon + sweepstakes entry, generated only on pose-lock, non-transferable.
METRIC Verified shoppers who actually faced the shelf; redemption lift vs. control; ~$0.30–0.80 per verified engagement vs. $1.20+ for an FSI.
A mall drops 12 auras at new-season anchors; a downtown BID places 20 across independent storefronts. Shoppers complete the trail and claim a validated prize only after verified arrival at each spot. Sold to tenants as co-op media, per verified visit.
PRIZE Tenant-funded gift cards ($10–$25) + a completion grand prize; bonus stops for woman- and minority-owned businesses.
METRIC Verified unique visitors per location, cross-store path analytics, weekday/weekend split — a real footfall dashboard, not panel projections.
A new unit runs a first-90-days campaign: an aura at the door for first-visit credit, another at the kiosk to drive digital adoption. Repeat verified visits stack toward a milestone — and rewards can be capped per device per day, because spoofing is impossible.
PRIZE Free item on first verified visit; free entrée after 5 verified visits in 30 days — codes single-use, tied to the visit event.
METRIC New-location trial rate; repeat cadence across D30/D60/D90; verified-visit cost vs. paid-social's $5–$18 per store visit.
A branded "Passport Quest" with auras at the sponsor village, under-visited stages, and slow merch stands. Standing at the sponsor bar verifies differently than 4m away in the crowd. Theme parks route guests to bypassed paths with an off-peak return voucher.
PRIZE Scarce rewards that drive completion: meet-and-greet slot, seat-upgrade lottery, return-visit voucher — gated behind verified stop count.
METRIC Verified dwell per sponsor zone; sponsors invoiced on certified visits, not impressions, at a 30–60% premium.
An aura at a specific feature inside the booth — the demo station, not the entrance. A person at the neighboring booth can't lock it. The organizer sells a premium "Hall Pass Challenge" add-on (e.g. 12 exhibitors at $8K) plus a CPV fee.
PRIZE Tiered: swag for partial completion, an all-access after-party pass or $500+ draw for full completion of required stops.
METRIC Verified arrivals at the demo station (not booth badge scans); median dwell — experiential ROI as rigorous as a digital click.
A DMO commissions a "Hidden City" trail: 20–30 auras at lesser-known storefronts, murals, viewpoints. Hit a threshold to earn a badge redeemable for partner discounts. The DMO charges partners a lead fee and gets a verified-visit dashboard for its council ROI report.
PRIZE Explorer badge + partner discount bundle (hotel rate, dining credit) + a grand-prize draw seeded by partners.
METRIC Verified visitors per waypoint; economic-impact proxy (visits × avg spend); shoulder-season lift — auditable for grant and council reporting.
AuraPic isn't asking buyers to invent a line item. Cost-per-verified-visit maps directly to how performance and shopper-marketing buyers already think, and slots into budgets that exist today — replacing a soft proxy with a verified one.
AuraPic is a verified in-store engagement unit for CPG trade and in-store media budgets.
OOH is shifting to performance/CPV pricing; brands now put 20–25% of spend into IRL activation.
Demanding certified engagement beyond badge scans — plus $8–14B/yr in live-event & sports sponsorship activation.
US co-op and trade spend. CPV-priced verified visits as an FSI and demo-staff replacement (vs. $1.20+ per FSI and $8–15 per in-store demo interaction).
DMO/BID visitor-economy budgets and grant-reportable engagement (Visit USA members alone spend $2B+/yr) — a slice of the $1.4T experiential tourism economy.
A predictable services layer, a performance layer that aligns our upside with results, recurring SaaS for districts and venues, a compliance add-on competitors structurally can't offer, and an agency channel for scale. Read the P&L one way and it's a footfall ad network; read it the other way and every line item is a person who went outside — the only ad model whose unit economics improve when people leave their screens.
$5K–$50K per campaign to create and activate a branded set of auras — dashboard, prize-flow tooling, and analytics included. Higher tiers add managed setup.
Above a free tier, $0.25–$1.50 per confirmed visit (scaling with volume and prize value); $4–$12 per certified visit for sponsor pass-through at venues. Tamper-evident verification commands a 30–60% premium over unverified foot-traffic estimates.
$200–$500/mo per merchant location on a BID/district trail (sold through operators), and $18K–$120K/yr venue licenses for stadiums, parks, museums, and convention centers.
$500–$2K per campaign for a signed, timestamped, pose-verified completion log, plus per-redemption gatekeeping ($1–$3) for high-value prize pools. The compliance moat.
Co-branded packages and metered API access through shopper-marketing agencies and retail media networks (annual license $25K–$100K + 20–30% revenue share). The scale lever into existing CPG relationships.
One campaign proves verified-visit lift; the dashboard becomes the system of record; the existing aura network is instant reach for the next brand. Pilots → CPV at scale → annual licenses.
And the inversion is the whole point: every incumbent platform is paid for time-on-screen — AuraPic is the first whose revenue event is a departure.
Foundation-model visual features, edge keypoint matchers, and OS-level VIO (ARKit/ARCore, on ~85% of phones) make a 6-DoF arrival check feasible on-device, in real time, offline — the exact thing the product needs.
Retail media has exploded into a $100B+ category starving for in-store attribution as accountable as digital. Experiential and OOH are being pushed to performance/CPV pricing. We're the unit that fits.
Consumers already alter their route for a digital reward at massive scale — see Pokémon GO's $6B+ from movement-gated play. The open B2B question was never the behavior, only whether it could be turned into a verifiable, brand-invoiceable event.
Competitors own one corner of the grid — a geofence, a beacon, a QR, a check-in — and every one has a forgery surface or a precision gap. AuraPic owns the intersection: the only platform where the arrival is geometrically verified and the analytics are certified, not estimated. And the mission is itself a moat — people love a product that's on their side, which lowers CAC and makes the brand defensible in a way pure adtech never is.
| Mechanic | Spoof-proof | Exact spot | Right-facing | Certified analytics |
| Geofence / GPS | No | No | No | Estimated |
| Beacon / Wi-Fi | Weak | ~Room | No | Estimated |
| QR / check-in | No | Sign-level | No | Self-report |
| AuraPic auraMode | Yes | Sub-meter | Yes | Verified |
Sub-meter, anti-spoof, looking-the-right-way arrival is hard to build and harder to fake — the only mechanic that makes both prize integrity and footfall billable.
Every successful arrival appends a posed, condition-tagged view to that aura's anchor, so popular locations converge to robust all-weather, day/night reliability.
A growing registry of verified, game-able real-world locations is instant reach for the next campaign and a licensable cartographic asset to tourism, AR, and ad-tech.
auraMode is built, shipped as the default engine, and hardened in the field — the wedge is proven mechanically. The raise funds the go-to-market to land shopper-marketing, venue, and tourism buyers, build the campaign console and CPV billing, and stand up the agency channel.
~40% product — self-serve campaign console, CPV billing, prize/compliance tooling, dashboards. ~35% B2B go-to-market — shopper-marketing, venue, and tourism sales. ~25% ops, agency channel & reserve.
Paid pilots across retail, a venue/event, and a tourism trail; verified-visit lift vs. control; first annual venue license and first BID merchant-trail subscription.
A measurement and integrity layer for the entire physical-traffic economy, wedged in through prize games — defensible on technology, priced like digital, sold into budgets that already exist.
The attention economy is paid to keep you scrolling. We're building the first one that's paid to get you out the door — and the only one that can prove you walked through it. The money funds the mission; the mission makes the money defensible. The world is waiting; we're raising $3M to go get it.